New Balance - Localising Creative for ANZ

New Balance brand building success over the past few years has been something to admire. In ANZ, Jaywing are lucky enough to look after the brand's paid digital channels. As part of this engagement the brand needed consistent, brand-led creative tailored to the ANZ market, along with an email marketing program that could drive measurable results throughout the funnel. Creatively we deliver brand comms across paid display and social, maintaining New Balance's strong brand aesthetic. On the email front we designed and developed a whole new email templating system from scratch, grounded in brand consistency and best practice, enabling quicker email turnaround, higher volume and tailored personalisation. The result was an 89% increase in email revenue year on year.