Greggs - Rebranding a British Cult Hero

Greggs wanted a fresh new look, one that moved their image in line with the future ambitions of the company. They didn't want to be known just as a bakery, instead their freshly made, great tasting on-the-go food needed to be the hero. A fresh approach to photography was needed to complement the new brand direction. Out went the beige and in came beautiful naturally lit food photography to make the product truly heroic.